Abstract
Based on fieldwork in Georgia, the article examines exporters’ challenges and the public interventions that could help, finding barriers such as complex trade regulation, limited knowledge of target markets, trade finance gaps and competitors’ export promotion programmes. It concludes that exporters benefit most from a comprehensive export promotion strategy combined with an ecosystem-based ‘team’ approach, with awareness and capacity-building programmes as a core element.
Read the journal article at Public Administration and Development
